Case study 1
Client
Bed-Stuy Fish Fry
A multi-location takeout and delivery restaurant rooted in Brooklyn’s Bed-Stuy community, celebrated for hearty fried seafood, generous portions, and robust delivery demand across Uber Eats and other platforms. (Uber Eats)
The Challenge
Bed-Stuy Fish Fry’s success on delivery platforms created a new set of operational pressures. While food quality and order volume were strong, standard takeout packaging was failing to protect multi-component orders during transport. Frequent issues included:
•Ingredients shifting and mixing during transit
•Sauces and liquids seeping out of compartments
•Containers collapsing under weight or movement
•Customer complaints and poor delivery presentation
For a business with significant mobile order volume and competitive marketplace positioning, these packaging failures undercut brand experience, increased waste, and elevated customer service costs.
The AmeriFirst Solution
AmeriFirst designed a purpose-built structural packaging solution that solved core distribution challenges and reinforced Bed-Stuy Fish Fry’s delivery brand reputation.
Phase 1:
Engineering for Protection
AmeriFirst developed a dual-mold 3D silicone form system that introduced:
• Compartmentalized base inserts to lock items into place
• Mirrored top-lid inserts to secure contents from above
• Four-corner interlocks to hold the system rigid under movement
This geometry prevented:
• Cross-item contamination
• Sauce displacement
• Soft food compression and distortion
The result was a packaging geometry optimized for delivery stress, not just static presentation.
Phase 2:
Integrated Clamshell Design
Instead of loose inserts or ad hoc trays, AmeriFirst deployed a single clamshell structure with:
• Vented walls to manage temperature and steam
• Perforated segments allowing partial separation
• A unified system that stays intact from kitchen to doorstep.
This design greatly reduced spillage and significantly improved customer satisfaction with delivered food.
Phase 3:
End-to-End Deployment
AmeriFirst handled:
• Custom tooling and production ramp-up.
• Warehousing aligned to Bed-Stuy Fish Fry’s logistics needs.
• Last-mile distribution to multiple locations.
This meant Bed-Stuy Fish Fry did not need to manage additional vendor complexity or inventory risk.
The Outcome
The new packaging solution delivered dramatic improvements:
• Orders arrive with contents stable, visible, and unspoiled
• Delivery partner complaints dropped markedly
• Brand presentation in food delivery photos and social posts improved
• Operational efficiencies increased with fewer remakes and waste.
Kitchen teams reported the packaging simplified order assembly and reduced prep time while holding food integrity throughout transport.
Strategic Impact
• Delivered Protection at Scale: Packaging engineered for dynamic delivery conditions.
• Brand Experience Reinforced: Every delivery now reflects the quality of the food inside.
• Operational Simplification: One partner, turnkey execution, reduced packaging headaches.
• Repeat-Order Lift: More consistent delivery experiences contribute to loyalty and rating improvements.
Case Study 2
National Cost Reduction at Scale — Building a Buying Ecosystem for 1,000 Institutions
ClientProminent National Religious Organization (1,000+ Locations | United States)
A large, mission-driven religious organization operating more than 1,000 institutions nationwide, responsible for feeding communities daily through schools, houses of worship, and community centers. The organization required cost discipline, nationwide consistency, and equitable access to food and supplies across geographically dispersed locations.
The Challenge
The organization faced a structural problem—not a sourcing issue.They needed to:
•Reduce protein and meal delivery costs across 1,000 locations
•Expand access to more product categories at lower, predictable pricing
•Maintain nationwide last-mile coverage without building internal logistics
•Avoid fragmented purchasing, local markups, and inconsistent vendor terms.
Most importantly, they required an on-demand platform that allowed institutions to order efficiently while benefiting from centralized buying power—without sacrificing autonomy at the local level.
The AmeriFirst Solution
AmeriFirst approached the engagement as a national procurement and systems build, not a food contract.
Phase 1: Executive-Level Negotiation & Buying Group Formation
AmeriFirst led senior-level negotiations to establish a dedicated buying group division, purpose-built for the organization’s institutional footprint.
This included:
• Structuring group purchasing governance
• Aggregating demand across 1,000 institutions
• Negotiating program-level pricing instead of location-by-location contracts.
AmeriFirst then contracted with a Fortune 100 broadline distributor to handle nationwide last-mile delivery, ensuring reach, reliability, and service continuity across all regions.
Phase 2: Platform Build & Product Architecture
AmeriFirst designed and deployed an on-demand ordering platform tailored to institutional buyers, integrating:
• Pre-negotiated program pricing
• Approved product catalogs by category
• National fulfillment with local delivery executionThe platform covered:
• Proteins (fresh, frozen, processed)
• Produce• Beverages and drinks
• Snacks and dry goods• Packaging, supplies, and jan-san requirements.
Institutions gained choice without chaos—local ordering powered by centralized economics.
Phase 3: Vertical Integration & Supply Chain Optimization
Where possible, AmeriFirst deployed its own vertical capabilities:
• Food processing and packaging programs
• Warehousing and regional distribution
• Direct sourcing through manufacturing and processor partnerships.
For categories not produced internally, AmeriFirst leveraged its buying group status and partnerships to secure best-in-class pricing and service—maintaining a single, accountable ecosystem.
The Outcome
The program delivered immediate and measurable impact:
• Significant cost reductions across proteins, supplies, and consumables
• Nationwide consistency without sacrificing local flexibility
• Expanded access to products previously cost-prohibitive for smaller institutions
• Simplified procurement through one platform and one operating model.
The organization achieved its mission objective: serve more people, better, for less—without operational burden.
Strategic Impact
• Scale Achieved: Buying power unlocked across 1,000+ locations
• Costs Reduced: Centralized pricing replaced fragmented purchasing
• Access Expanded: Broader product availability across all communities
• Complexity Removed: One platform, one program, one accountable partner
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